Once they make the call, they’re automatically signed up. Once you have a list, you send them messages. The purpose of these messages is to build a relationship with them by sending them information and high-value offers, such as freebies, discounts, coupons or other special deals. If your practice has a brick and mortar location where you serve your clients, one great way is to invite them to opt-in while they are checking in for an appointment.
For example, a local accountant can offer discounts to their subscribers. They send the coupon at the top of the tax season when their subscribers are getting anxious, and their practice becomes the natural choice for getting tax help
Virtually everyone uses mobile phones while not everyone is sitting in front of a computer. This means that you can reach a wider market that doesn’t necessarily use PCs or Macs. Moreover, the number of people using mobiles is increasing each year.
Marketing surveys have shown that open rates are much higher on mobiles than on PCs. This is possibly because people are flooded with emails in their inboxes. Mobile marketing is still new and fewer companies are doing it, so your customers will be more responsive.
People have shorter attention spans and you need to grab their attention in a second. The challenge is to engage people and get them involved with your company through their mobile device. The more interactive your marketing campaign, the more effective it will be.
While there are some decent emulators out there that will show you approximately how your site looks on a given device, be sure to check things out with a few actual devices on your own as well.