Articles

Introduction You can do a great deal of market research on the Internet, but it's no substitute for offline research techniques. In-Person Surveys In-person surveys are usually conducted one-on-one in shopping centers or other public places. Focus Groups A focus group...

Introduction From our Coffee Break University's Target Marketing Report: A primary goal of market research is to create a profile of your perfect customer. Here are some key dimensions: Demographic Information Data about your customer including age, gender, location,...

Introduction People's tastes change and you need to keep researching your market. Conduct Regular Market Research Make market research a regular part of your business's operations. Improve Your Offerings Use the data you gather to improve your products and services....

Introduction The Internet offers lots of great places to go and listen to your target market give their opinions and share their interests. Forums and Q&A Sites Forums and question-and-answer sites show you what topics are hot and what people are saying about...

Introduction Email is a cheap, easy and fast way to find out more about your target market. Email Makes It Easy Email surveys are extremely easy for both you and your respondents. Opinion Surveys by Email Opinion surveys require a little more from your respondents but...

Tips from CBU's Target Marketing Report. You can find out all kinds of information about your target market through your blog. Ask a Question End your blog posts with a question and encourage your readers to give their two cents. Always Answer Comments Reply to all...

Introduction To get the data you need to know, you have to create a survey that asks the right questions. Stick to One Issue Each survey should be on only one topic. What to Ask Your questions shouldn't be open-ended, leading, or potentially offensive to your...

Introduction   There are 5 great ways to research your market online aside from basic keyword research. Online Surveys Online surveys allow you to ask your market questions anonymously and much of the process can be automated. Blog Questions You can ask questions...

Introduction Market research helps you create a profile of your perfect customer so that you can formulate your business strategies with precision. Quantitative vs. Qualitative Data Quantitative data looks at the big picture and yields statistical results that show...