From our Coffee Break University’s Target Marketing Report: A primary goal of market research is to create a profile of your perfect customer. Here are some key dimensions:

  • Demographic Information
    Data about your customer including age, gender, location, education level, income and family structure.
  • Lifestyle and Hobbies
    What your customers do on the weekends and their interests are also important.
  • Morals and Values
    Learn how they see themselves and how they feel about the world around them.
  • Pain Points
    Pain points are essential because you’re going to be offering your product as a solution.
  • Shopping Habits
    How they shop and use the products they buy is also key information.


You need as specific a picture as possible or you run the risk of casting your net too wide.