The Internet offers lots of great places to go and listen to your target market give their opinions and share their interests.

  • Forums and Q&A Sites
    Forums and question-and-answer sites show you what topics are hot and what people are saying about them.
  • Social Networking Sites
    Social networking sites allow you to interact directly with your target market and discover exactly what they’re into.


No matter where you go to listen to your market, the flow is the same: Identify your market, find out where they hang out, and use that site to gather information about them.