With Pay Per Click (PPC), you get paid each time visitors click on your link. Companies may pay you for each link a lead clicks, each phone call from a prospect, or each person who signs up for their list. In these cases, you’re helping the merchant by harvesting prospects for them.
Affiliate networks are usually free to join, and you can run an affiliate campaign with very little money up front. All you need to pay for are web hosting and any tools you’ll use. Networks offer all kinds of support and security, and they often give you other resources to work with. It’s as close to ‘plug and play’ as any online business can be.
The main downside is that affiliate marketing income is usually fairly sporadic, even if you have a site with plenty of traffic. It’s not a way to quit your day job. There are also many affiliate marketers who rely on spammy or unethical tactics, so search engines like Google don’t particularly always like affiliate sites.
Like most forms of marketing, affiliate marketing is all about long-term relationship building. If you have a hungry crowd that knows you as someone who offers quality, you’ll eventually make good sales and a sustainable second income.
We’ve filtered through the best of what is available to provide you with actionable advice in our Deep Dive recommendations that are from the most trusted resources and are designed specifically to promote professional services like yours.
Neil Patel’s Affiliate Marketing Made Simple: A Step-By-Step Guide
Whether you are ready to jump in or are just exploring whether this kind of income stream is right for your business, exploring Neil Patel’s Affiliate Marketing Made Simple is a great way to learn pretty much all of the basics from someone who knows his stuff and is willing to share.
This step-by-step guide walks you right through the basics of how it all works and choosing your first partnerships on through getting the right type of attention from your audience through building a scaleable affiliate process that won’t detract from your practice’s primary priorities.