Marketing Professional Services: Power Practice Network Platform

Our Power Practice Network Platform offers you a wide range of resources for your practice marketing and management needs.

Offline Methods for Conducting Market Research

Introduction You can do a great deal of market research on the Internet, but it's no substitute for offline research techniques. In-Person Surveys In-person surveys are usually conducted one-on-one in shopping centers or other public places. Focus Groups A focus group...

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Keeping Track of Your Changing Market

Introduction People's tastes change and you need to keep researching your market. Conduct Regular Market Research Make market research a regular part of your business's operations. Improve Your Offerings Use the data you gather to improve your products and services....

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How to Use Email to Better Understand Your Market

Introduction Email is a cheap, easy and fast way to find out more about your target market. Email Makes It Easy Email surveys are extremely easy for both you and your respondents. Opinion Surveys by Email Opinion surveys require a little more from your respondents but...

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Learn about Your Market through Your Blog

Tips from CBU's Target Marketing Report. You can find out all kinds of information about your target market through your blog. Ask a Question End your blog posts with a question and encourage your readers to give their two cents. Always Answer Comments Reply to all...

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How to Use Online Surveys to Research Your Market

Introduction To get the data you need to know, you have to create a survey that asks the right questions. Stick to One Issue Each survey should be on only one topic. What to Ask Your questions shouldn't be open-ended, leading, or potentially offensive to your...

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The Top 5 Methods of Online Market Research

Introduction   There are 5 great ways to research your market online aside from basic keyword research. Online Surveys Online surveys allow you to ask your market questions anonymously and much of the process can be automated. Blog Questions You can ask questions...

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The Essentials of Market Research

Introduction Market research helps you create a profile of your perfect customer so that you can formulate your business strategies with precision. Quantitative vs. Qualitative Data Quantitative data looks at the big picture and yields statistical results that show...

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Why Targeting Your Market Is Essential to Your Business

Introduction Every business needs a target market in order to focus its marketing efforts effectively. What Is a Target Market? A target market is a clearly defined group of people for you to direct your marketing efforts to. Why Laser-Target Your Market? In...

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