There comes a time when a company needs to rebrand. Maybe you’ve finally found yourself and discovered who you are, or perhaps after years of running a successful brand, it’s no longer resonating with the market. Rebranding can be as simple as making a...
Introduction You can do a great deal of market research on the Internet, but it’s no substitute for offline research techniques. In-Person Surveys In-person surveys are usually conducted one-on-one in shopping centers or other public places. Focus Groups A focus...
Introduction From our Coffee Break University’s Target Marketing Report: A primary goal of market research is to create a profile of your perfect customer. Here are some key dimensions: Demographic InformationData about your customer including age, gender,...
Introduction People’s tastes change and you need to keep researching your market. Conduct Regular Market Research Make market research a regular part of your business’s operations. Improve Your Offerings Use the data you gather to improve your products and...
Introduction The Internet offers lots of great places to go and listen to your target market give their opinions and share their interests. Forums and Q&A Sites Forums and question-and-answer sites show you what topics are hot and what people are saying about...
Introduction Email is a cheap, easy and fast way to find out more about your target market. Email Makes It Easy Email surveys are extremely easy for both you and your respondents. Opinion Surveys by Email Opinion surveys require a little more from your respondents but...
