Supercharge your referral development process with this simple, effective primer.
Just about every practice owner or in-house marketer knows what a profound impact referral marketing can have on getting the phone to ring.
So it’s surprising just how few of us actually do it, and what a half-hearted approach those of us that do actually end of making. Particularly when you consider that referral marketing is just is not that difficult.
That’s why we put together this Referral Jump Start primer, focused on what you can accomplish in the time it takes to drink a cup of coffee.
Here’s a quick snapshot of what’s covered and what’s in the course.
Our course takes the mystery and confusion out of generating referrals.
Referral Jump Start: Referral Development Supercharged
Core course components include:
We start with the basics of what exactly a referral is, how most practices generate them, and a brief overview of what an effective referral program looks like.
Dig into how to go about designing a consistent process for keeping referrals streaming in from the people who matter most in your network.
In this section, we focus on the relational aspect of referral generation that sets them apart from all other marketing techniques.
The nuts and bolts of how foundational conversations should take place, including how to approach the topic, setting, and clarifying what you need to educate them about the most.