Because it’s time to build a brand for your practice that people will remember, love, and trust.
Most small business owners and entrepreneurs don’t know where to get started with branding. They may even think they already have a brand, but it’s not clear what it is or what they stand for.
This course offers the tools and resources you need to create a brand that represents the unique value your practice offers and hits home with the audience that matters most to building your business.
Here’s a quick snapshot of what’s covered and what’s in the course.
Our course takes the mystery and confusion out of designing and marketing your brand.
Branding 101: Designing & Marketing Your Practice’s Brand
Core course components include:
In order to speak well to your audience, you need to know them and understand them well. Branding happens inside their heads, so you need to know (to the best of your ability) what’s going on in there.
Armed with a profile that describes your ideal customer, it’s time to define your brand.
And defining your brand means clarifying exactly what it stands for.
The ‘identity system’ for your brand is the image you’re conveying to your customers.
Mostly, it entails the visual design elements that you use consistently in all of your marketing to convey your brand message.
The keys to marketing a brand are consistency and making an emotional connection.
Your brand needs to be consistent so that it delivers the same message and customers feel you’re a company they can trust.
For every brand, someone has to serve as the brand manager.
It’s a difficult but necessary job. Let’s dive into figuring out how to get it done right.
Offline brand management is just as important as online brand management, but we often let it fall by the wayside in this age of technology overload, assuming that what’s online is what counts most.
But this is a big mistake.
Good brand management requires careful monitoring. Set aside a specific block of time each day for checking up on your brand’s presence.
There are many ways to go about marketing your brand, but you should always start by considering your audience and target market.
After all, the aim of brand marketing is to create an impression in their minds.
It takes a great deal of effort to maintain an online presence but the branding benefits are well worth it.
You need to know what’s going on with your brand and use the internet to leverage the exposure it offers.
Your brand is your business’s biggest investment. It takes a long time to establish a brand and make it successful. It’s your biggest asset.
For this reason, brand marketing management is an ongoing challenge. Defining your brand and choosing branding strategies is only the very beginning.
Maybe you’ve finally found yourself and discovered who you are, or perhaps after years of running a successful brand, it’s no longer resonating with the market.
Either way, there’s a right way and a ton of wrong ways to go about rebranding your business.