To get the data you need to know, you have to create a survey that asks the right questions.

  • Stick to One Issue
    Each survey should be on only one topic.
  • What to Ask
    Your questions shouldn’t be open-ended, leading, or potentially offensive to your respondents.
  • Tools to Make It Easier
    There are a number of tools designed to make creating, conducting and analyzing surveys easier.


It’s good to offer an incentive or reward for taking the time to participate in your survey.