Every business needs a target market in order to focus its marketing efforts effectively.

  • What Is a Target Market?
    A target market is a clearly defined group of people for you to direct your marketing efforts to.
  • Why Laser-Target Your Market?
    In marketing, you either hit or miss; there is no in-between. Defining your market gives you somewhere to aim.
  • Benefits and Solutions
    If you know your target market’s pain or problems, you can provide the solution they’re looking for.


Never make assumptions. Listen to what your target market says and base your marketing decisions on that data.