Tips from CBU’s Target Marketing Report.
You can find out all kinds of information about your target market through your blog.
- Ask a Question
End your blog posts with a question and encourage your readers to give their two cents.
- Always Answer Comments
Reply to all comments, letting them know that you’re there and you’re responsive to them. Get a conversation going.
- Email for More Info
When you want to know more about a commenter’s opinion, email them personally.
- Making Your Blog a Nice Neighborhood
Make your blog a supportive place where people aren’t afraid to comment or ask questions.
- Use Comments for Future Posts
Turn your readers’ comments into future blog posts.
- Spy on Your Competition
Read your competition’s blog as well.
The same basic techniques can be used to engage customers and learn more about them on other sites as well.