Tips from CBU’s Target Marketing Report.
You can find out all kinds of information about your target market through your blog.
- Ask a Question
End your blog posts with a question and encourage your readers to give their two cents. - Always Answer Comments
Reply to all comments, letting them know that you’re there and you’re responsive to them. Get a conversation going. - Email for More Info
When you want to know more about a commenter’s opinion, email them personally. - Making Your Blog a Nice Neighborhood
Make your blog a supportive place where people aren’t afraid to comment or ask questions. - Use Comments for Future Posts
Turn your readers’ comments into future blog posts. - Spy on Your Competition
Read your competition’s blog as well.
Conclusion
The same basic techniques can be used to engage customers and learn more about them on other sites as well.
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