Content Marketing is somewhat of a buzzword today. Despite the fact that it is essentially the backbone of the Internet as we know it. Without content that has populated the early days of the web, in the form of content, we would not have what is freely available today.
Using content offers you the ability to increase your perceived authority online. Regardless of whether you are a solo blogger, entrepreneur or top level executive.
As Steve Olenski quite rightly points out:
But this is where content marketing comes in. It lets you go beyond simply promoting your products or services. Instead, you provide targeted content that your audience actually wants to read and share.
Unfortunately, I’m still seeing many e-commerce businesses that think content marketing simply means having a blog. And while a blog is a great start, content marketing mastery requires much more than a handful of blog posts.
Source: http://marketingland.com/master-content-marketing-e-commerce-company-183585
Before embarking on a content marketing journey, it is crucial that you understand what content should be created. Equally important is your targetted reader, which is ultimately described as your “ideal prospect/client”
A resource provided by Moz.com, located here, provides excellent ideas into various types of content. We recommended watching the video on that page too. In short and as provided by Moz, the following provide an overview of the types of content:
- Blogs
- Data
- Pictures
- Video
- Interactive Content
Source: https://moz.com/academy/content-creation
Content Marketing Challenges
Of course there are challenges that are associated to content marketing. The Content Marketing Institute (an excellent resource: http://contentmarketinginstitute.com/) posted this video on Youtube which we have embedded below for your benefit: