To get the data you need to know, you have to create a survey that asks the right questions.
- Stick to One Issue
Each survey should be on only one topic.
- What to Ask
Your questions shouldn’t be open-ended, leading, or potentially offensive to your respondents.
- Tools to Make It Easier
There are a number of tools designed to make creating, conducting and analyzing surveys easier.
It’s good to offer an incentive or reward for taking the time to participate in your survey.