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Tips from CBU’s Target Marketing Report.

You can find out all kinds of information about your target market through your blog.

  • Ask a Question
    End your blog posts with a question and encourage your readers to give their two cents.
  • Always Answer Comments
    Reply to all comments, letting them know that you’re there and you’re responsive to them. Get a conversation going.
  • Email for More Info
    When you want to know more about a commenter’s opinion, email them personally.
  • Making Your Blog a Nice Neighborhood
    Make your blog a supportive place where people aren’t afraid to comment or ask questions.
  • Use Comments for Future Posts
    Turn your readers’ comments into future blog posts.
  • Spy on Your Competition
    Read your competition’s blog as well.

Conclusion

The same basic techniques can be used to engage customers and learn more about them on other sites as well.