How to Stand Out from the Competition 

Module 9
Conclusion on How to Stand Out

From the Competition

Knowledge is power, and you’ve learned quite a bit about who you are and what you have to offer.
Let’s review the steps to building your UVP, which is a great foundation on which to
build the clientele who want you and need your unique services.

Putting the Puzzle Pieces Together

By this point, you should have a good sense of your market, your competitors, and a draft of your own Unique Value Proposition.

Without a Unique Value Proposition, success is luck at best.

But with a good UVP, your success becomes worth investing in. It’s worth investing your time AND even getting other people to invest money!

No amount of research will make success a certainty, but with a good UVP you have a solid foundation and you’re no longer walking blindly in the dark. You now have a clear picture which can drive all your decisions moving forward.

To summarize, let’s review all the different stages of creating your Unique Value Proposition that you’ve learned in this course.

Todd McCall, Instructor

I help practices who are marketing professional services get the attention they deserve by developing an online presence that converts visitors into clients.

Without a Unique Value Proposition, success is luck at best.

What you’ve learned in this course

T

The reasons it is so critical for you to have a UVP to stand out from the crowd and drastically improve your odds of success.

How to research your target market so you can understand individual needs and desires. With that understanding, you can start to form an emotional bond and draw a detailed picture of your ideal customer.

How to spy on your competition so that you can figure out where you can better meet your client’s needs or do it differently.

How to develop a service that will blow away your competition. Ideas included creating something new, improving an existing service, laser-targeting a market segment, or borrowing an idea from another industry

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How to create your written Unique Value proposition, making sure it talks to your market, is short and compelling, and is tested frequently.

What you’ve learned in this course

T

The reasons it is so critical for you to have a UVP to stand out from the crowd and drastically improve your odds of success.

How to research your target market so you can understand individual needs and desires. With that understanding, you can start to form an emotional bond and draw a detailed picture of your ideal customer.

How to develop a service that will blow away your competition. Ideas included creating something new, improving an existing service, laser-targeting a market segment, or borrowing an idea from another industry

How to spy on your competition so that you can figure out where you can better meet your client’s needs or do it differently.

l

How to create your written Unique Value proposition, making sure it talks to your market, is short and compelling, and is tested frequently.

Getting Started - Action Steps for Your Next Coffee Break

Use the creative writing process to continue to refine your UVP. You’ve done your research, you’ve brainstormed, and you’ve started writing a first draft. Continue to analyze your unique services as compared to that of your competitors and go back and re-write your UVP to refine it. Take out what you don’t like or what doesn’t fit. Use a thesaurus to broaden your vocabulary and avoid repetitive words or phrases. Show your UVP to people you trust and ask them questions about it to get another perspective.

At some point though, you’ll complete the honing and refining process and you’ll have a bright and shiny UVP diamond that reveals all the important facets of your practice and services. You’ve created an incredibly valuable diamond. Now, you can turn your attention to marketing your gem and garnering the attention you deserve.

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