Did you know that a whopping 93 percent of all online experiences start with a search engine? Or that 75 percent of online users never scroll past the first page of Google? It’s stats like these that can make or break your success on the Internet. If you want to track the number of consumers who visit your page from search engines, social media sites and elsewhere, you need a powerful analytics program that provides you with real-time insights and unparalleled intelligence. Here’s how to test and track your website using Google Analytics.
1. Measure Traffic Sources
Google Analytics is one of the world’s most popular analytics programs and boasts powerful metrics that pertain to your Internet presence. Use this tool to gauge the amount of traffic you receive on your website and where your visitors are coming from. Google Analytics displays key performance indicators — like the location of traffic sources and the number of people who visited your page within a given time frame —from a personalized dashboard, so you can access the latest insights all from one place. What’s more, all of this information is displayed through graphs, charts and other graphic elements, which makes it easier to consume the data.
2. Improve Sales
Google Analytics is a powerful marketing platform. Use it to find out how customers engage with your site, and which content is the most popular. Once you have discovered what consumers want from your site, you can make changes that increase the number of people who visit your pages and accelerate revenue. Countless studies have shown how analytics prove lucrative for lead and sales generation, and Google Analytics is ahead of the rest of the pack when it comes to delivering insights that you can count on.
3. Boost Your SEO Credentials
Search engine optimization, or SEO, is a fundamental part of your digital marketing strategy. It lets you increase the rankings of your website on search engines like Google, so more consumers end up on your pages. Google Analytics is a great way to improve SEO because you can discover what changes you need to make in order to boost your rankings on the search engine results page. The vast amount of data at your fingertips lets you make small adjustments that will slowly increase your traffic stream over a period of weeks or months. You can change your meta-description, for example, or contact information, and see if there are any changes to your SEO.