Module 4 – Laying the Foundation
How to Get Started
If you already have a good number of clients that you’ve worked with, one smart way to find potential promoters is to put out a client satisfaction survey. Not only will you get valuable feedback on selling points and blindspots, you can identify particularly satisfied clients that you might have missed that could be part of your referal network.
Create a roster of the most useful industry insiders and influence peddlers and develop an action item list with goals that you will work towards completing in order to get each of these referrers up to speed.
Speak with Your Targeted Contacts Individually about Referrals
Setting the Stage
In other cases, asking for a couple of minutes of a clients time after an unrelated meeting may be all that is necessary. In either case be sure that the key topic of the conversation is how they can help you build your business by giving qualified referrals to contacts who made be able to use your services.
What You Need to Accomplish Most
Once they think that they have spotted someone who could use your services, be sure that they know how to make a meaningful referral to your company and remind them to pass on the contact to you or your office so that you can strike while the iron is still hot.
Todd McCall
I help practices who are marketing professional services get the attention they deserve by developing an online presence that converts visitors into clients.