Marketing Professional Services: Power Practice Network Platform

Our Power Practice Network Platform offers you a wide range of resources for your practice marketing and management needs.

Why Targeting Your Market Is Essential to Your Business

Introduction Every business needs a target market in order to focus its marketing efforts effectively. What Is a Target Market? A target market is a clearly defined group of people for you to direct your marketing efforts to. Why Laser-Target Your Market? In...

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How To Test And Track Your Website Using Google Analytics

Did you know that a whopping 93 percent of all online experiences start with a search engine? Or that 75 percent of online users never scroll past the first page of Google? It's stats like these that can make or break your success on the Internet. If you want to track...

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5 Tips To Increasing Website Conversion Rates

One of the most important metrics to any online business or marketing campaign is your website's conversion rate. It doesn't matter if you drive millions of people to your website if none of them convert. What constitutes a conversion will depend, of course, on what...

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3 Tips To Building Your Personal Brand

In an ocean full of online marketers, how do you expect to make sales and generate leads if you look the same as everyone else? Almost every online marketer is doing the same things nowadays and, surprise, they're achieving the same results. It's time to differentiate...

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3 Easy Ways To Making Your Website More User-Friendly

Google is constantly changing their metrics for ranking sites based on SEO searches. As a business owner, this constantly means you have to keep up with those changes to outrank competitors. Is a site which is SEO (keyword) friendly, and mobile navigability still a...

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Emotional Intelligence: Why Does it Matter?

When it comes to happiness and success in life, emotional intelligence (EQ) matters just as much as intellectual ability (IQ). If you have high emotional intelligence you are able to recognize your own emotional state and the emotional states of others, and engage...

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Speaking With Purpose

How many times have you published an email with someone you wish you could take back. Perhaps you added one too many uses of the word, "like" or maybe you wish the tone had been different. How many conversations have ended negatively because you misjudged the person...

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5 Safety Tips for Busy Entrepreneurial Parents

It has been said that one of the hardest jobs a person can take on is that of a parent. In fact, in many instances, being a parent is a million jobs rolled into one - cook, driver, stylist, personal shopper...you name it, and at some point in your child's lifetime,...

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