Module 7: Monitoring Your Brand
Set aside a specific block of time each day for checking up on your brand’s presence. You may also want to set aside a bigger block of time weekly or monthly for more detailed analysis.
Tools such as SocialMention and Mention keep tabs on your online reputation for you. When your brand is mentioned, they’ll alert you and provide a link. SocialMention actually analyzes comments about your brand and shows you the overall sentiment. You can choose to see only positive or negative listings.
Google Alerts is the simplest and easiest system for monitoring online. You select keywords or phrases, such as your brand’s name, and then Google lets you know when someone posts something about you.
You can either be alerted immediately or as a digest.
This is a lost opportunity for you. If there is a link leading back, it will bring you more traffic. Most people post content without thinking about including live links, so if you find unlinked mentions and reach out to the site owner, they’ll often be happy to link to your site.
Be sure to provide the link in the email so it’s easy for them.
You can also find out what their customers think about them and this can be useful. If you see a customer complaining about a competitor’s lack of flexibility or shipping options, you can outdo them in that department.
When someone leaves a glowing review of your brand, send them a ‘thank you’ email. Even better, offer them a deal. Try to build a relationship with them.